Head to head
Fit Flour vs Elevate Protein Flour
Fit Flour Original has more protein: 18g per 1/4 cup vs Elevate's 13g. Elevate has fewer carbs and calories: 0g net carbs (13g carbs, 13g fiber) and 60 calories, vs Fit Flour's 8g net carbs and 110 calories. Both brands sell their flour as a 1:1 swap for all-purpose flour.
Made by Fit Flour. We sell two of the flours on this page, so every number comes from each brand's own label or listing and is linked below. Checked .
Who should buy which
The verdict
Our verdict
Pick Fit Flour if
- Protein is the goal: 18g vs 13g per 1/4 cup
- You want the lower cost per gram of protein on a single bag: $0.46 vs $0.56 per 10g of protein
- You want 66 free recipes written for the flour, most with macros
- You need gluten free: Fit Flour also makes a Gluten Free & Dairy Free blend (Elevate is made from wheat)
Fair is fair
Pick Elevate if
- Lowest carbs and calories is the goal (strict keto): 0g net carbs and 60 calories per 1/4 cup
- You avoid milk: Elevate has no milk ingredients (Fit Flour Original contains whey). Elevate is made in a facility that also processes milk
- You buy in bulk: Elevate's 5 lb bag works out to $0.40 per 10g of protein
From each Nutrition Facts label · checked November 8, 2026
Label by label
| Per 1/4 cup | Fit Flour OriginalOurs | Elevate |
|---|---|---|
| Protein | 18gMost | 13g |
| Net carbs | 8g | 0gLeast |
| Total carbs | 11g | 13g |
| Fiber | 3g | 13g |
| Calories | 110 | 60Least |
| Fat | 1g | 1g |
| $ per 10g protein | $0.46Least | $0.56 |
| Label serving | 1/4 cup (33g) | 1/4 cup (30g) |
| Swap | 1:1 swap | 1:1 swap |
| Gluten free | No | No |
| Allergens | Contains wheat and milk | Contains wheat. Made in a facility that also processes milk, eggs and other allergens |
| Ingredients | Vital wheat gluten, whey protein concentrate, cornstarch, oat fiber, guar gum | Wheat protein isolate, resistant wheat starch |
| Bag | 36 servings (about 9 cups) | 1 lb (15 servings) |
| Price | $29.99 at fitflour.shop | $10.95 at bakerbakingcompany.com |
- Fit Flour Original18g
- Elevate13g
- All-purpose flour3.2g
- Fit Flour Original8g
- Elevate0g
- All-purpose flour23g
Lower is better for keto.
In your recipe
How they swap
- Elevate says: "Elevate can absorb more liquid than traditional flour. Try slowly adding 5 to 25% more liquid."
- Fit Flour says to use it 1:1 and keep the rest of the recipe the same.
- Both are wheat-based, so both build gluten. Elevate says its gluten network can take up to 2x longer to fully develop.
4.9 stars from 424 verified reviews
What Fit Flour bakers say
★★★★★
“I like that this product makes any baked good a healthier alternative. I’m able to hit my protein goals and enjoy a treat made better with fit flour!”
Bridgette G. · Verified buyer · Original
★★★★★
“Love this flour! Works great tastes great”
Michelle P. · Verified buyer · Original
★★★★★
“The protein to calorie ratio and how it tastes just like normal flour”
Chris L. · Verified buyer · Original
Reviews of Fit Flour only, pulled live from our review platform (Fera). We do not quote reviews of other brands.
Straight answers
Questions
Which has more protein, Fit Flour or Elevate?
Fit Flour Original: 18g of protein per 1/4 cup (33g) vs 13g in Elevate (30g), from each brand's Nutrition Facts label.
Which is better for keto, Fit Flour or Elevate?
If carbs are the only thing you track, Elevate: its label shows 13g of carbs and 13g of fiber per 1/4 cup, so 0g net carbs. Fit Flour Original has 8g net carbs and more protein.
Is Elevate or Fit Flour gluten free?
Elevate and Fit Flour Original are both made from wheat, so neither is gluten free. Fit Flour also sells a Gluten Free & Dairy Free blend made from rice protein and oat flour.
Which is cheaper?
Per bag, Elevate ($10.95 for 1 lb, 15 servings). Per serving, Elevate's 1 lb bag is $0.73 vs Fit Flour's $0.83. Per 10g of protein, Fit Flour is cheaper ($0.46 vs $0.56) unless you buy Elevate's 5 lb bag ($0.40). Prices checked November 8, 2026, before shipping.
Sources and how we checked (2 flours)
Nutrition comes from each brand's Nutrition Facts label (or a retailer listing that shows the panel, where noted). Prices are the brand's own price when it lists one, before tax and shipping, checked . Net carbs are total carbs minus fiber unless the brand states its own number. Per 1/4 cup, per cup and per 10g of protein are computed from those labels. Brand quotes are word for word. Spot something out of date? Email contact@fitflour.shop and we will fix it.
Fit Flour Original Blend
Nutrition: Fit Flour Original Nutrition Facts label · Price: fitflour.shop · Free shipping on US orders $59+
How to use, per Fit Flour product page: “Use it 1:1 in place of all-purpose flour. If a recipe calls for 1 cup of flour, use 1 cup of Fit Flour.”
Elevate Protein Flour
Nutrition: Elevate 1 lb bag Nutrition Facts (image on the brand product page) · Price: bakerbakingcompany.com · Both sizes showed sold out on the brand site when we checked
How to use, per bakerbakingcompany.com, How to Use page: “Elevate was designed to be a 1:1 substitute for all-purpose flour by weight or volume.”
Free recipes, macros included
Bake it with Fit Flour
Homestyle Protein Pancakes
86g protein, 36g carbs, 630 calories (whole recipe)
Pepperoni Pizza (High Protein / Low Carb)
100g protein, 37g carbs, 650 calories (whole pizza)
Peanut Butter Cookies (High Protein / Low Carb)
102g protein, 65g carbs, 975 calories (full tray)
Protein Bagels
48g protein, 19g carbs, 300 calories (whole recipe)
$29.99 · 36 servings · Free shipping on US orders $59+