- 18g
- Protein
- 8g
- Net carbs
- 110
- Calories
$29.99
FIT FLOUR
4.9 / 5|424 reviews · Loved by home bakers everywhere
Best Sellers
- 12g
- Protein
- 13g
- Carbs
- 110
- Calories
$29.99
The Difference
Why Fit Flour?
1:1SWAP
Replace all-purpose flour cup for cup in any recipe. No math, no adjustments, no failed bakes.
6XPROTEIN
Serious protein in every bake. Hit your macros without changing the recipes you love.
⅓THE CARBS
Same recipes, a third of the carbs. Bake smarter without sacrificing taste or texture.
Swap calculator
What does your recipe gain?
Pick what you bake. See the protein you add by swapping 1:1.
1. What are you making?
3. Servings
8
4. Blend
Your pizza dough with Fit Flour Original
+15gmore protein
per slice
per slice
+120g
Protein, whole batch
−128g
Net carbs, whole batch
4
pizzas per bag
All-purpose flour24g protein · 192g carbs
Fit Flour Original144g protein · 64g net carbs
Fit Flour label vs USDA all-purpose flour. 1 serving = 1/4 cup.
The Mission
Make Any Recipe a Protein Recipe
You shouldn't have to choose between the food you love and the goals you're chasing. Fit Flour is the 1:1 swap that keeps your recipes exactly how you like them, just with 6x more protein and a third of the carbs.
Shop the BlendsReal bakes from real buyers
What bakers are making
4.9 / 5 from 424 reviews
Gluten Free blend
Original blend
Gluten Free blend
Original blend
Original blend
Original blend
Original blend
Original blend
Original blend
Original blend
Original blend
Original blendThe Fit Flour list
Get in on the drops.
New recipes, first look at new blends, and deals we don’t post anywhere else. Plus 10% off your first order.
New Blend
Now Gluten-Free & Dairy-Free
The same 1:1 swap, made without gluten or dairy. 12g of protein per 1/4 cup from rice protein and oat flour, for gluten-free, dairy-free and clean-eating households.
Gluten FreeDairy FreeNut Free
Shop Gluten-Free Blend
Frequently Asked Questions
Everything you need to know about Fit Flour.
What is Fit Flour?
Fit Flour is a high-protein, low-carb baking flour that replaces all-purpose flour 1:1. The Original Blend has 18g of protein and 8g of net carbs per 1/4 cup, so you can keep your favorite recipes and get far more protein from them.
How much protein does Fit Flour have?
The Original Blend has 18g of protein per 1/4 cup (110 calories, 8g net carbs, 1g fat), about 6x the protein of regular all-purpose flour. The Gluten Free & Dairy Free Blend has 12g of protein per 1/4 cup.
Can I use Fit Flour as a 1-to-1 substitute?
Yes. Swap it cup for cup with all-purpose flour in cookies, pancakes, waffles, muffins, biscuits, pizza dough, donuts and breading. No math and no recipe changes.
What is Fit Flour made of?
The Original Blend is vital wheat gluten, whey protein concentrate, cornstarch, oat fiber and guar gum. The Gluten Free & Dairy Free Blend is rice protein isolate, oat flour, tapioca starch and xanthan gum.
Is Fit Flour gluten-free?
The Original Blend is not: it contains wheat (vital wheat gluten) and milk (whey). For gluten-free and dairy-free baking, choose the Gluten Free & Dairy Free Blend (the white bag).
Where can I buy Fit Flour?
Order online at fitflour.shop. Each bag is $29.99, holds about 9 cups (36 servings), and ships from the USA.