FIT FLOUR
4.9 / 5|424 reviews · Loved by home bakers everywhere
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The Difference
Why Fit Flour?
1:1SWAP
Replace all-purpose flour cup for cup in any recipe. No math, no adjustments, no failed bakes.
6XPROTEIN
Serious protein in every bake. Hit your macros without changing the recipes you love.
⅓THE CARBS
Same recipes, a third of the carbs. Bake smarter without sacrificing taste or texture.
The Mission
Make Any Recipe a Protein Recipe
You shouldn't have to choose between the food you love and the goals you're chasing. Fit Flour is the 1:1 swap that keeps your recipes exactly how you like them, just with 6x more protein and a third of the carbs.
Shop the BlendsWhat Bakers Are Saying
“Easy to use and no weird tastes”
Elizabeth G.WETHERSFIELD, CT
“I like that this product makes any baked good a healthier alternative. I’m able to hit my protein goals and enjoy a treat made better with fit flour!”
Bridgette G.Blackwood, NJ
“This flour would be best used for items you don't mind having a chewier texture. I made zucchini bread and it turned it pretty good. It was a bit on the chewy side, but this could also have been caused in part by baking it a few minutes too long. I will definitely try again”
Amy F.Grangeville, ID
“Love this flour! Works great tastes great”
Michelle P.Nesconset, NY
“The protein to calorie ratio and how it tastes just like normal flour”
Chris L.Lowell, US-AR
“Has made it nice to have items like bagels, biscuits and coffee cake and still get lots of protein!!”
Vicki T.Columbia, MO
“Easy to use and no weird tastes”
“I like that this product makes any baked good a healthier alternative. I’m able to hit my protein goals and enjoy a treat made better with fit flour!”
“This flour would be best used for items you don't mind having a chewier texture. I made zucchini bread and it turned it pretty good. It was a bit on the chewy side, but this could also have been caused in part by baking it a few minutes too long. I will definitely try again”
“Love this flour! Works great tastes great”
“The protein to calorie ratio and how it tastes just like normal flour”
“Has made it nice to have items like bagels, biscuits and coffee cake and still get lots of protein!!”
The Fit Flour list
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New Blend
Now Gluten-Free & Dairy-Free
The same 1:1 swap, made without gluten or dairy. 12g of protein per 1/4 cup from rice protein and oat flour, for gluten-free, dairy-free and clean-eating households.
Gluten FreeDairy FreeNut Free
Shop Gluten-Free Blend
Frequently Asked Questions
Everything you need to know about Fit Flour.
What is Fit Flour?
Fit Flour is a high-protein, low-carb baking flour that replaces all-purpose flour 1:1. The Original Blend has 18g of protein and 8g of net carbs per 1/4 cup, so you can keep your favorite recipes and get far more protein from them.
How much protein does Fit Flour have?
The Original Blend has 18g of protein per 1/4 cup (110 calories, 8g net carbs, 1g fat), about 6x the protein of regular all-purpose flour. The Gluten Free & Dairy Free Blend has 12g of protein per 1/4 cup.
Can I use Fit Flour as a 1-to-1 substitute?
Yes. Swap it cup for cup with all-purpose flour in cookies, pancakes, waffles, muffins, biscuits, pizza dough, donuts and breading. No math and no recipe changes.
What is Fit Flour made of?
The Original Blend is vital wheat gluten, whey protein concentrate, cornstarch, oat fiber and guar gum. The Gluten Free & Dairy Free Blend is rice protein isolate, oat flour, tapioca starch and xanthan gum.
Is Fit Flour gluten-free?
The Original Blend is not: it contains wheat (vital wheat gluten) and milk (whey). For gluten-free and dairy-free baking, choose the Gluten Free & Dairy Free Blend (the white bag).
Where can I buy Fit Flour?
Order online at fitflour.shop. Each bag is $29.99, holds about 9 cups (36 servings), and ships from the USA.